Sara Mohammadi

Tehran, Iran | sara.mohammadi.pm@email.com | +98 912 000 0002 | linkedin.com/in/sara-mohammadi-pm

SUMMARY

Product manager with 6 years of experience shipping consumer marketplace products for 10M+ users. Grew a food-delivery vertical from 60K to 210K daily orders in 18 months by pairing rigorous experimentation with sharp prioritization. Comfortable owning strategy, discovery, and delivery across cross-functional teams of up to 14.

SKILLS

• Product: roadmap strategy, discovery interviews, JTBD, PRDs, OKRs, pricing and promotions
• Analytics: SQL, Amplitude, Metabase, cohort analysis, A/B test design and readouts
• Delivery: Scrum and Kanban, Jira, cross-functional leadership, stakeholder management
• Domains: marketplaces, logistics, subscriptions, growth loops

EXPERIENCE

Senior Product Manager — Snapp, Tehran | 2022 – Present

• Owned the food-delivery ordering funnel; grew daily orders from 60K to 210K in 18 months through 40+ controlled experiments.
• Launched a subscription program that reached 8% of active users in six months and lifted order frequency 22% among subscribers.
• Cut order-cancellation rate from 7.1% to 3.9% by redesigning restaurant capacity signals with the logistics team.
• Defined quarterly OKRs for a 14-person squad of engineers, designers, and analysts; shipped 9 of 10 committed initiatives on time.

Product Manager — Digikala, Tehran | 2019 – 2022

• Rebuilt the seller onboarding flow, raising activation from 34% to 58% and adding 12K active sellers in one year.
• Introduced a self-serve promotions tool adopted by 40% of sellers, generating a 6% lift in marketplace revenue.
• Ran weekly discovery interviews with sellers; insights reshaped two roadmap quarters and killed one low-value initiative early.

EDUCATION

MBA — University of Tehran, Faculty of Management | 2017 – 2019

B.Sc. Industrial Engineering — Sharif University of Technology | 2013 – 2017

CERTIFICATIONS

• Reforge: Growth Series and Product Strategy
• Advanced SQL for Product Analytics